Which of the following statements is NOT true with regard to the environment?
A) Marketers are interested in the functional environment.
B) Marketers focus on the perceptions of individual consumers.
C) Marketers seek to understand consensus interpretations of the environment.
D) Marketers need to determine the appropriate level of environmental analysis for a marketing problem.
E) Marketers need to consider factors related to the macro and micro environment when developing marketing strategies.

Question

Quizplus · Accepted Answer

Marketers do not focus on the perceptions of individual consumers when analyzing the environment. Rather, they try to understand the broader consensus interpretations of the environment, which includes factors related to the functional, macro, and micro environments.

Which of the Following Statements Is NOT True with Regard