Which of the following statements is true regarding the macro social environment?
A) It focuses on direct social interactions.
B) It involves interactions among small groups.
C) It involves reference groups.
D) It is controllable by the marketer.
E) It is useful for market segmentation.

Question

Quizplus · Accepted Answer

The macro social environment refers to the broader societal forces that affect the microenvironment (the company, suppliers, market intermediaries, customer markets, competitors, and publics) of an organization. These forces are beyond the control of marketers but are useful for market segmentation as they help in understanding broader trends and consumer behaviors that can influence marketing strategies.

Which of the Following Statements Is True Regarding the Macro