All of the following statements about a situation are true EXCEPT:
A) that it is defined by the consumer.
B) that it is a sequence of goal-directed behaviors.
C) that it includes affective and cognitive responses.
D) that it includes the environments in which they occur.
E) that it includes reference groups.

Question

Quizplus · Accepted Answer

The statement "it includes reference groups" is false. While reference groups can influence consumer behavior, they are not a defining characteristic of a situation.

All of the Following Statements About a Situation Are True