Question 1

Identify the correct statement about the Hispanic subculture.

Accepted Answer

The statement that the Hispanic subculture is a single, homogeneous market is incorrect as there are many subgroups within the larger Hispanic culture, each with their own distinct traits and characteristics. Additionally, statement C is incorrect as the percentage of Hispanics living in cities is actually closer to 80 percent, not 93 percent. Statement D is also incorrect as Hispanics as a whole are not necessarily more affluent than other racial groups. While some subgroups within the Hispanic population may have higher incomes, many others face significant economic challenges. Finally, statement E is incorrect as while Hispanics are heavily concentrated in some regions (such as the West), they are distributed throughout the country. Therefore, the correct answer is B: Hispanics are distributed unequally across the United States.

Question 2

One of the misconceptions about income level in the U.S.is that affluence necessarily increases with:

Accepted Answer

While age can lead to increased income due to experience and career progression, it does not necessarily guarantee affluence, as other factors like savings, investments, and financial management play significant roles.

Question 3

According to Charles Shaninger,which of the following is superior for both method and place of purchase of highly visible,symbolic,and expensive objects?

Accepted Answer

According to Charles Shaninger, social class is superior for both method and place of purchase of highly visible, symbolic, and expensive objects. This is because social class often determines a person's level of disposable income and access to luxury goods, as well as their knowledge of and familiarity with high-end retail outlets and purchasing behaviors.

Question 4

Which of the following is the largest minority ethnic subcultural group in America?

Accepted Answer

The answer of Which of the following is the largest...

Question 5

Which of the following is NOT true about the acculturation processes?

Accepted Answer

Option E describes a specific example of a cultural trait and is not a general statement about acculturation processes. Acculturation is a broader process of adapting to a new culture, and while it may involve a blending of values, it is not necessarily characterized by a specific set of values.

Question 6

Marketers typically examine the _____ of the subculture by describing the cultural meanings shared by members of the subculture.

Accepted Answer

Marketers typically examine the content of the subculture, which refers to the cultural meanings that are shared by the members of the subculture. This includes their beliefs, values, symbols, and rituals, which serve to define the subculture and distinguish it from mainstream culture. By understanding the content of the subculture, marketers can develop more effective strategies for reaching and engaging with members of the group.

Question 7

Which of the following has the highest per capita discretionary income?

Accepted Answer

The mature market, often consisting of older adults who are retired, typically has the highest per capita discretionary income due to accumulated savings and fewer financial obligations.

Question 8

The largest and most affluent market in history is:

Accepted Answer

The baby boomer generation, born between 1946 and 1964, is the largest and most affluent market in history. They have had a significant impact on the economy and consumer behavior, and businesses have targeted them due to their purchasing power and overall influence.

Question 9

Which of the following is TRUE about the working class consumers of the United States?

Accepted Answer

The answer of Which of the following is TRUE about...

Question 10

Cultural content analysis typically emphasizes:

Accepted Answer

Cultural content analysis typically focuses on examining and analyzing values and lifestyles portrayed in cultural artifacts such as media, literature, and art. While factors such as gender, ethnicity, race, and religion may be considered, they are often viewed in the context of how they intersect with broader cultural values and norms. Occupation and income may also be examined in relation to representations of social class, but again, this is typically analyzed within the larger framework of cultural values and attitudes. Geographic location and family status may play a role in cultural content analysis, but they are not typically the primary focus.

Question 11

Which of the following statements about baby boomers is NOT true?

Accepted Answer

Baby boomers actually tend to have smaller families than their parents' generation. The term "baby boom" refers to the significant increase in births in the post-World War II era, not necessarily the number of children each individual baby boomer had.

Question 12

All of the following are general characteristics of baby boomer families EXCEPT:

Accepted Answer

Baby boomer families, born between 1946 and 1964, are generally well-educated, with a significant portion having college degrees. This contrasts with earlier generations where higher education was less common.

Question 13

Which of the following is NOT true about the middle class consumers of the United States?

Accepted Answer

While middle class Americans may seek to emulate the style and taste of upper-class Americans (A), they do not necessarily shop exclusively for high-end brands (B) and are not significantly more likely to depend on family for support (C). However, they do tend to prioritize the appearance of their homes (D) and may be influenced by fashion and expert recommendations (E).

Question 14

Income is likely to be more important than social class in the purchase of:

Accepted Answer

The answer of Income is likely to be more important...

Question 15

Identify the incorrect statement about borderland regions.

Accepted Answer

The incorrect statement about borderland regions is the specific number of people living on the Mexico side, as it is not provided with a context of time or specific borderland region, making it potentially inaccurate or misleading.

Question 16

Subcultural analysis usually begins by identifying broad subcultural groups based on general _____ characteristics.

Accepted Answer

Demographic characteristics such as age, gender, income, education level, and occupation are often used to identify and categorize subcultures. Sociographic and psychographic characteristics may also be taken into consideration, but they are usually more specific indicators within broader demographic groups. Geographic and economic characteristics may play a role in certain subcultures, but are generally less relevant compared to demographic factors.

Question 17

During the _____ stage of the acculturation process,people are fascinated by the exotic aspects of a foreign culture.

Accepted Answer

The honeymoon stage is characterized by enthusiasm and fascination with the new, foreign culture. During this stage, individuals are often curious and open-minded about the differences they encounter, and may even idealize the foreign culture.

Question 18

Identification with each social class is influenced most strongly by one's:

Accepted Answer

Education and occupation are the most important factors that influence identification with each social class. This is because education and occupation determine income level and also serve as social markers that signal one's class status. Other factors listed may have some influence, but they are secondary to education and occupation.

Question 19

Although acculturation need not be complete or total,an adequate level of adjustment to the subculture is seen during which stage of the acculturation process?

Accepted Answer

During the integration stage of the acculturation process, individuals reach an adequate level of adjustment to the subculture. This entails adopting some of the customs, beliefs, and behaviors of the host culture while retaining some aspects of their original culture. Integration implies a level of acceptance and recognition that allows individuals to function effectively within both cultures. In contrast, during the confrontational, honeymoon, tolerance, and rejection stages, individuals are still struggling to navigate their cultural identities and finding it challenging to adjust to the new culture.

Question 20

All of the following are affective and cognitive factors useful in defining subcultures EXCEPT:

Accepted Answer

Behavioral norms are more related to the actions and practices within a subculture rather than the affective (emotional) and cognitive (thought-based) factors that define it. Emotional reactions, beliefs, values, and goals are all internal factors that influence how members of a subculture feel and think, which in turn can influence behavior, but behavioral norms themselves are an external manifestation of these internal factors.

Quiz 13: Subculture and Social Class