Hispanics are a prime market because they are more affluent than any other racial or ethnic group.

Question

Quizplus · Accepted Answer

This statement is false. According to the U.S. Census Bureau, as of 2019, the median household income for Hispanic households was lower than the median income for White and Asian households. While the Hispanic population is growing and becoming more influential in the economy, generalizations about their income and buying power should be avoided.

Hispanics Are a Prime Market Because They Are More Affluent