Consumers seek to join/use all of the following types of reference groups EXCEPT:
A) dissociative reference groups.
B) primary reference groups.
C) membership reference groups.
D) aspirational reference groups.
E) formal reference groups.

Question

Quizplus · Accepted Answer

Dissociative reference groups are those that individuals do not want to be associated with or emulate. In contrast, primary, membership, aspirational, and formal reference groups are all types that consumers often seek to join or use as standards for behavior.

Consumers Seek to Join/use All of the Following Types of Reference