An expensive china designed for special occasion is an example of:
A) benefit segmentation.
B) psychographic segmentation.
C) person/situation segmentation.
D) geodemographic segmentation.
E) psychoanalytic segmentation.

Question

Quizplus · Accepted Answer

Person/situation segmentation is used here because the expensive china is intended for use in specific situations (special occasions), rather than being targeted based on consumer personality, lifestyle (psychographic), where they live (geodemographic), or their needs and benefits sought (benefit segmentation).

An Expensive China Designed for Special Occasion Is an Example