The person/situation segmentation attempts to measure consumer value systems and consumers' perceptions of various brands in a product class.

Name: The person/situation segmentation attempts to measure consumer value systems and consumers' perceptions of various brands in a product class.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The person/situation segmentation focuses on understanding how consumer behavior varies across different situations and contexts, rather than measuring value systems and brand perceptions.

The Person/situation Segmentation Attempts to Measure Consumer Value Systems and Consumers