The intrinsic commitment to repeatedly purchase a particular brand is called:
A) habitual purchase.
B) brand loyalty.
C) brand preference.
D) repeat purchase.
E) brand insistence.

Question

Quizplus · Accepted Answer

Brand loyalty refers to the commitment of a consumer to repeatedly purchase a particular brand due to a deep-seated belief in its quality and value. This commitment often leads to a preference and insistence on the brand over others in the market.

The Intrinsic Commitment to Repeatedly Purchase a Particular Brand Is