Skeptical consumers not adopting to a new product and set in their ways can be classified as:
A) innovators.
B) the early majority.
C) the late majority.
D) laggards.
E) early adopters.

Question

Quizplus · Accepted Answer

Skeptical consumers who are not willing to adopt a new product and are set in their ways are referred to as laggards according to the diffusion of innovation theory. Laggards are the last group to adopt a new product, and they usually make up a very small proportion of the market. The other options, such as innovators, early adopters, early majority, and late majority, are not applicable in this scenario since they all imply a willingness to adopt a new product at some point in time.

Skeptical Consumers Not Adopting to a New Product and Set