Which of the following is the common purchasing strategy used for frequently purchased convenience goods?
A) Both shop and purchase electronically
B) Shop in stores, then buy online
C) Shop and purchase in stores
D) Shop online, then buy in stores
E) Relying on a friend's decision to shop for you

Question

Quizplus · Accepted Answer

Convenience goods are frequently purchased items that are readily available and do not require much consideration or comparison shopping. Therefore, the common purchasing strategy used for convenience goods is to shop and purchase in stores as it provides instant gratification and the opportunity to physically examine and select the desired product.

Which of the Following Is the Common Purchasing Strategy Used