Which of the following coverage alternatives will generally allow the manufacturer the greatest amount of channel control?
A) Exclusive distribution
B) Selective distribution
C) Intensive distribution
D) Indirect distribution
E) Direct distribution

Question

Quizplus · Accepted Answer

Exclusive distribution allows the manufacturer to limit the number of intermediaries and carefully choose those who will represent their brand. By limiting distribution to only a select few, the manufacturer can closely control the image, pricing, and placement of their product throughout the channel. This ensures that the product is only available at the highest-quality retailers, which can help maintain a premium brand image and set high prices.

Which of the Following Coverage Alternatives Will Generally Allow the Manufacturer