The Firm of Bergeron Has Existed for Hundreds of Years

The firm of Bergeron has existed for hundreds of years, having made exquisite clocks and watches. In its advertising it refers to clocks the firm made for such past royalty as Marie Antoinette and the Czars of Russia. Employees are constantly reminded of the firm's rich history and its long tradition of excellence of design and execution. Bergeron is motivating its employees through its:

A) core ideology.
B) envisioned future.
C) organizational culture.
D) business strategy.