The crux of the marketing concept is focusing on building long-term _____, where the initial sale is viewed as the beginning step and not as the end goal.

Question

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The marketing concept revolves around the idea of building long-term customer relationships, where the focus is on meeting customer needs and creating customer value. This approach sees the initial sale as just the beginning of a long-term relationship with the customer, rather than an end goal in and of itself. Customer relationships are at the heart of the marketing concept, as they are what sustains a business over time.

The Crux of the Marketing Concept Is Focusing on Building