Candela Inc.'s marketing and product design involves identifying customer needs and then working backwards to devise products and services to meet those needs. Which of the following statements is most likely true about Candela Inc.?

Question

Quizplus · Accepted Answer

Candela Inc.'s approach to marketing and product design, which involves identifying customer needs and then working backwards to develop products and services to meet those needs, demonstrates customer orientation. This approach aligns with the marketing concept, which places the customer at the center of all business decisions. It is not aimed at manipulating customers to increase sales, nor does it demonstrate a production orientation.