Pritchard's fine rum is the only rum that is actually distilled in the southeastern part of the United States.Cruzan and Myers,both made in the Caribbean,are its main competitors.Pritchard's fine rum has a more bourbon-like flavor than other brands of rum,which tend to taste more like cognac.In terms of the classification of consumer goods,the distiller of Pritchard's fine rum would want its rum to be categorized as a(n)_____.

Question

Quizplus · Accepted Answer

Specialty goods are classified under consumer goods. They are goods which are unique in some way so the consumer will make a special purchase effort to obtain them.

Pritchard's Fine Rum Is the Only Rum That Is Actually