Fresh-Cola,Inc.is a manufacturer of carbonated drinks that package their products in bottles,cans,and 12-pack cartons.A standard 12-pack carton of soft drinks neither fits conveniently in the standard-size refrigerator shelf,nor can the drinks be easily dispensed from the carton.Fresh-Cola introduced a new design it calls the refrigerator pack.The refrigerator pack is designed to fit easily on a standard refrigerator shelf and dispenses one can at a time.With its new refrigerator pack,Fresh-Cola is:

Question

Quizplus · Accepted Answer

Distinctive or unique packaging is one method of differentiating a relatively homogeneous product. Consumer-friendly products are attempts to differentiate a product through packaging changes and to satisfy consumer needs at the same time.