Alfresco Cinema,a movie hall,increased the number of movie screens in order to accommodate the increasing population.However,it failed to focus on finding out the needs,tastes,and preferences of the public.This indicates that the firm had:

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Service firms must meet the changing needs of consumers by developing new services and new channels and altering existing channels to meet the changing composition and needs of the population. Alfresco Cinema focused on increasing the number of movie screens. However, it did not bother to research the needs, tastes, and preferences of the public.

Alfresco Cinema,a Movie Hall,increased the Number of Movie Screens in Order