The problem solving approach followed by an organizational buyer in a new task buying situation is:

Question

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In a new task buying situation, where the buyer is acquiring a new product or service for the first time, the buyer follows an extensive problem-solving approach. The buyer will gather information, evaluate alternatives, and carefully consider the benefits and risks of each option before making a decision. This process is more extensive than the routine decision-making process that occurs in familiar buying situations. Therefore, option B) extensive is the best choice.

The Problem Solving Approach Followed by an Organizational Buyer in a New