When buying influentials and decision makers lack well-defined criteria for comparing alternative products and suppliers and they also lack strong predispositions toward a particular solution,they are operating in a stage of _____ problem solving.

Question

Quizplus · Accepted Answer

The scenario described indicates that the buyers lack well-defined criteria and strong predispositions, suggesting that they need to conduct extensive problem-solving to identify the best solution. Extensive problem-solving occurs when the consumer lacks information, experience or knowledge about a particular product or service category and must therefore spend a lot of time and effort to search for information, evaluate different options and make a decision.

When Buying Influentials and Decision Makers Lack Well-Defined Criteria for Comparing