The formation of organizational preferences and ultimately the organization's buying choice is determined by the _____ of the members of the buying center.

Question

Quizplus · Accepted Answer

The interaction structure of the members of the buying center refers to the communication patterns and relationships between individuals in the group. This structure influences how information and opinions are shared, and ultimately shapes the organizational preferences and buying decision. Therefore, the formation of organizational preferences and the buying choice is determined by the interaction structure of the members of the buying center. The other options (operating resources, relevant set, primary set) do not directly relate to the formation of organizational preferences or the buying decision.

The Formation of Organizational Preferences and Ultimately the Organization's Buying