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Those Buying Decisions That Involve a Large Set of Choice

Question 43

Multiple Choice

Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, and involve buyers actively searching for information, applying sophisticated analysis techniques, and careful consideration of long-term needs are called:


A) simple modified rebuy.
B) complex modified rebuy.
C) casual purchases.
D) routine low priority purchases.
E) specialty purchases.

Correct Answer:

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