In the purchase of a new papermaking machine,what role would the firm's manufacturing superintendent assume in the buying center?

Question

Quizplus · Accepted Answer

The firm's manufacturing superintendent could assume any or all of the roles in the buying center, depending on their level of influence and decision-making power in the organization. As an influencer, they may provide input on the specifications needed for the machine. As a decider, they may have the final say in approving the purchase. As a gatekeeper, they may control access to information or be responsible for managing the purchasing process. Therefore, the best choice is D, as it encompasses all possible roles the manufacturing superintendent may assume.

In the Purchase of a New Papermaking Machine,what Role Would