Concerning segmentation criteria,_____ concerns the degree to which segments respond differently to different marketing mix elements,such as pricing or product features.

Question

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Responsiveness refers to the degree to which segments respond differently to different marketing mix elements. Measurability refers to the ease of identifying and measuring the characteristics that define a segment. Accessibility refers to the degree to which a segment can be reached and served. Substantiality refers to the size and purchasing power of a segment. Compatibility is not a commonly used segmentation criterion.

Concerning Segmentation Criteria,_____ Concerns the Degree to Which Segments Respond