Chandler Machine Tool has been successful in segmenting their market using the following bases: (1)NAICS category and (2)key purchasing criteria emphasized by particular groups of buyers within each NAICS industry. They are using:

Question

Quizplus · Accepted Answer

Chandler Machine Tool is using a blend of macro and micro bases of segmentation. The NAICS category is a macro base as it divides the market into broad industry groups. However, the key purchasing criteria emphasized by particular groups of buyers within each industry is a micro base as it further segments the market based on specific buying behaviors and needs of the customers within each industry.

Chandler Machine Tool Has Been Successful in Segmenting Their Market