Large buying organizations may possess unique requirements and respond to different marketing stimuli than small firms. Research suggests that the degree of influence of presidents,vice presidents,and owners _____ with an increase in corporate size.

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Research suggests that the degree of influence of presidents, vice presidents, and owners decreases with an increase in corporate size. This means that in larger buying organizations, these individuals may have less decision-making power and may be less responsive to traditional marketing tactics that focus solely on them. Therefore, marketers may need to adapt their strategies to target other decision-makers and influencers within the organization.

Large Buying Organizations May Possess Unique Requirements and Respond to Different