Concerning segmentation criteria, _____ refers to the degree to which information on the particular buyer characteristic exists or can be obtained.
A) measurability
B) accessibility
C) substantiality
D) responsiveness
E) enforceability
Correct Answer:
Verified
Q20: The Delphi method constitutes a highly sophisticated
Q21: Time series methods are well suited to
Q22: Estimating demand within market segments is of
Q23: Which of the following statements concerning business
Q24: The business market can be segmented on
Q26: The fact that sales and some causal
Q27: Time series techniques are especially appropriate when
Q28: Because the Delphi technique is often used
Q29: Recent research on forecasting techniques indicates that
Q30: Market segmentation is:
A)more useful to consumer goods
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