Which of the following statements concerning business market segmentation is(are) false?
A) In selecting a market segment, the business marketer is also choosing a competitive environment.
B) The cost of research increases if a microlevel of segmentation is required.
C) Compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.
D) Both in selecting a market segment, the business marketer is also choosing a competitive environment and compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.
Correct Answer:
Verified
Q18: Micro bases of organizational market segmentation require
Q19: In order to use macrolevel bases of
Q20: The Delphi method constitutes a highly sophisticated
Q21: Time series methods are well suited to
Q22: Estimating demand within market segments is of
Q24: The business market can be segmented on
Q25: Concerning segmentation criteria, _ refers to the
Q26: The fact that sales and some causal
Q27: Time series techniques are especially appropriate when
Q28: Because the Delphi technique is often used
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