The business market can be segmented on several bases, broadly classified into two major categories:
A) economic and demographic.
B) macro and micro.
C) top-down and bottom-up.
D) concentration and coverage.
E) organizational and end-use application.
Correct Answer:
Verified
Q19: In order to use macrolevel bases of
Q20: The Delphi method constitutes a highly sophisticated
Q21: Time series methods are well suited to
Q22: Estimating demand within market segments is of
Q23: Which of the following statements concerning business
Q25: Concerning segmentation criteria, _ refers to the
Q26: The fact that sales and some causal
Q27: Time series techniques are especially appropriate when
Q28: Because the Delphi technique is often used
Q29: Recent research on forecasting techniques indicates that
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