Estimating demand within market segments is of no value to marketing management.
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Q17: Compared to centralized buyers, decentralized purchasing units
Q18: Micro bases of organizational market segmentation require
Q19: In order to use macrolevel bases of
Q20: The Delphi method constitutes a highly sophisticated
Q21: Time series methods are well suited to
Q23: Which of the following statements concerning business
Q24: The business market can be segmented on
Q25: Concerning segmentation criteria, _ refers to the
Q26: The fact that sales and some causal
Q27: Time series techniques are especially appropriate when
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