The classification of customers on a continuum range from nonuser to heavy user is an example of:

Name: The classification of customers on a continuum range from nonuser to heavy user is an example of:
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The classification of customers on a continuum range from nonuser to heavy user is an example of macro level segmentation. Macro level segmentation is a type of segmentation that divides a market into broad groups based on factors such as demographics, geography, and psychographics.

The Classification of Customers on a Continuum Range from Nonuser