Your first task as a product manager at Dow Chemical is to evaluate the market segmentation strategy followed by your predecessor.For the past four years,this manager had been dividing the market on the basis of NACE codes and developing a separate marketing strategy for each of 5 different NACE industries.Describe the specific steps that you would follow in evaluating the existing segmentation plan.What factors might prompt you to seriously consider making a change in the existing segmentation approach?

Question

Quizplus · Accepted Answer

The Answer of Your first task as a product manager at Dow Chemical is to evaluate the market segmentation strategy followed by your predecessor.For the past four years,this manager had been dividing the market on the basis of NACE codes and developing a separate marketing strategy for each of 5 different NACE industries.Describe the specific steps that you would follow in evaluating the existing segmentation plan.What factors might prompt you to seriously consider making a change in the existing segmentation approach?

Your First Task as a Product Manager at Dow Chemical