Which of the following are forms of differentiation that can be used by business marketers when developing a value proposition?

Question

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All the options - lowest total cost, complete customer solutions and product innovation - are forms of differentiation that can be used by business marketers when developing a value proposition. Businesses can differentiate themselves in terms of price, features, service, or other factors that set them apart from their competitors. Offering a distinct value proposition is a critical part of being competitive in the marketplace, and can help attract and retain customers.

Which of the Following Are Forms of Differentiation That Can