Strategic plans emerge out of a bargaining process among functional areas.
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Q10: Core competencies are the more tangible requirements
Q11: The four perspectives used in the balanced
Q12: Suppliers and coalitions are part of a
Q13: Core customer outcome measures used to monitor
Q14: All participants in the business marketing planning
Q16: In the hierarchy of strategies, the three
Q17: Functional strategy centers on how a firm
Q18: Lowest total cost and product innovation are
Q19: The extent to which the business concept
Q20: The composition of the marketing strategy center
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