The four perspectives used in the balanced scorecard to measure performance are financial, customer, internal business processes, and learning and growth.
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Q6: The composition or functional area representation of
Q7: The core strategy determines how the firm
Q8: All business marketing decisions are affected, directly
Q9: For a strategy to succeed, individuals in
Q10: Core competencies are the more tangible requirements
Q12: Suppliers and coalitions are part of a
Q13: Core customer outcome measures used to monitor
Q14: All participants in the business marketing planning
Q15: Strategic plans emerge out of a bargaining
Q16: In the hierarchy of strategies, the three
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