Suppliers and coalitions are part of a firm's value network.
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Q7: The core strategy determines how the firm
Q8: All business marketing decisions are affected, directly
Q9: For a strategy to succeed, individuals in
Q10: Core competencies are the more tangible requirements
Q11: The four perspectives used in the balanced
Q13: Core customer outcome measures used to monitor
Q14: All participants in the business marketing planning
Q15: Strategic plans emerge out of a bargaining
Q16: In the hierarchy of strategies, the three
Q17: Functional strategy centers on how a firm
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