Consider This Dilemma: a Product Manager Finds That Organizational Buyers

Consider this dilemma: A product manager finds that organizational buyers view a particular product attribute as being both important and differentiating;unfortunately,the firm's brand is viewed as being inferior to competing brands on this attribute. In this situation,an appropriate generic strategy for the product manager to follow would be to:

A) increase the importance of the attribute to customers.
B) increase the difference between the competition and the firm's brand.
C) convert this determinant attribute into a non-determinant one.
D) all of the above
E) (a) and (b)