When a manager is in charge of intangible and heterogeneous services,he/she should develop marketing strategies that:
A) emphasize word-of-mouth communication.
B) provide tangible evidence.
C) employ value pricing.
D) all of the above.
E) (b) and (c) only.
Correct Answer:
Verified
Q9: Simultaneous production and consumption requires that the
Q17: The service offer refers to the detailed
Q32: Benefits of solution-centered marketing strategy include:
A)new avenues
Q33: The service offer is linked with the
Q34: The concept of tangibility helps the manager
Q35: Services are:
A)deeds.
B)processes.
C)performances.
D)all of the above.
E)(b)and (c)only.
Q36: Research on new service success suggests that:
A)the
Q38: In following a "solutions" strategy" for B2B
Q39: Service quality benefits should be linked to::
A)customer
Q40: Which of the following is NOT true
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