Kathleen Eisenhardt argues that in fast-paced high-technology markets, "strategy is a video game." Strategic decision making is often described as a rational and deliberate process but, in turbulent markets, new technology and rapidly-changing customer expectations can upset the established order. Given the unstable state, describe the characteristics that separate winners and losers in high-tech markets.

Question

Quizplus · Accepted Answer

The Answer of Kathleen Eisenhardt argues that in fast-paced high-technology markets, "strategy is a video game." Strategic decision making is often described as a rational and deliberate process but, in turbulent markets, new technology and rapidly-changing customer expectations can upset the established order. Given the unstable state, describe the characteristics that separate winners and losers in high-tech markets.

Kathleen Eisenhardt Argues That in Fast-Paced High-Technology Markets, "Strategy Is