The most successful advertisements directed at business customers tend to focus on:
A) the physical product.
B) product attributes.
C) product benefits.
D) indirect appeals to action.
E) the price of the advertised product.
Correct Answer:
Verified
Q35: Because budgeting is so important to advertising
Q36: In designing advertising strategy, the business marketer
Q37: Concerning business-to-business advertising media, the publications Purchasing,
Q38: Which method for determining advertising expenditures focuses
Q39: Requester publications sell subscriptions to selected readers.
Q41: Which of the following are advantages of
Q42: In deciding which trade shows to attend,
Q43: The important elements of perception include:
A)attention.
B)interpretation.
C)benefits.
D)both attention
Q44: An advertising evaluation program would include an
Q45: The formula for calculating adverting cost is:
A)Cost
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