In the context of a customer relationship management (CRM)systems,identify a technology used to gather information about customers' preferences and shopping patterns.
A)Transgression
B)Customization
C)Personalization
D)Replication

Question

Quizplus · Accepted Answer

Personalization is a technology used to gather information about customers' preferences and shopping patterns in a CRM system. Personalization uses data mining techniques to analyze customer data and behavior to provide customized recommendations, promotions and offers. This helps companies to create a personalized shopping experience for their customers, leading to increased customer satisfaction and loyalty.

In the Context of a Customer Relationship Management (CRM)systems,identify a Technology