_________ consists of the processes a company uses to track and organize its contacts with consumers.
A)Customer relationship management (CRM)
B)Production management (PM)
C)Supply chain management (SCM)
D)Inventory management (IM)

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the process of organizing and tracking a company's interactions with customers and potential customers. It involves managing customer data, analyzing customer interactions and behavior, and using that information to improve the customer experience and strengthen relationships. Production management (PM), supply chain management (SCM), and inventory management (IM) are related but distinct processes that focus on different aspects of a company's operations.

_________ Consists of the Processes a Company Uses to Track