The primary role of marketing research is to _____.

Question

Quizplus · Accepted Answer

The primary role of marketing research is to reduce risk in managerial decision making. Marketing research helps managers make informed decisions by providing them with information about consumers, the marketplace, and their competition. This information can reduce the risk of making incorrect decisions that could cost the company time and money. Marketing research does not make decisions for management, replace managers or confirm past decisions.

The Primary Role of Marketing Research Is to _____