Prior to beginning a formal research project,Bill is interviewing a few knowledgeable people to gain a better understanding of the nature of the problem his team faces and the characteristics of the environment in which it exists.Bill is conducting _____.

Question

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Bill is conducting exploratory research, which is aimed at gaining a better understanding of the research problem and the environment in which it exists, before beginning a formal research project. The other options (market test, casual study, descriptive research) do not accurately describe the nature of Bill's inquiry.

Prior to Beginning a Formal Research Project,Bill Is Interviewing a Few