Question 1

In the Lotte.com retail case,the company deployed SAS for Customer Experience Analytics to better understand the quality of customer traffic on their Web site,classify order rates,and see which ________ had the most visitors.

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The answer of In the Lotte.com retail case,the company deployed...

Question 2

In the Social Network Analysis (SNA)for Telecommunications case,SNA can be used to detect ________,i.e.,those visitors who about to leave the website and persuade them to stay with you.

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The answer of In the Social Network Analysis (SNA)for Telecommunications...

Question 3

________,also called homonyms,are syntactically identical words with different meanings.

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The answer of ________,also called homonyms,are syntactically identical words with...

Question 4

A(n)________ engine is a software program that searches for Web sites or files based on keywords.

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The answer of A(n)________ engine is a software program that...

Question 5

A(n)________ is one or more Web pages that provide a collection of links to authoritative Web pages.

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The answer of A(n)________ is one or more Web pages...

Question 6

________ is a technique used to detect favorable and unfavorable opinions toward specific products and services using large numbers of textual data sources.

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The answer of ________ is a technique used to detect...

Question 7

Web ________ are used to automatically read through the contents of Web sites.

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The answer of Web ________ are used to automatically read...

Question 8

________ is a connections metric for social networks that measures the ties that actors in a network have with others that are geographically close.

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The answer of ________ is a connections metric for social...

Question 9

IBM's Watson utilizes a massively parallel,text mining-focused,probabilistic evidence-based computational architecture called ________.

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The answer of IBM's Watson utilizes a massively parallel,text mining-focused,probabilistic...

Question 10

In the Mining for Lies case study,a text based deception-detection method used by Fuller and others in 2008 was based on a process known as ________,which relies on elements of data and text mining techniques.

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The answer of In the Mining for Lies case study,a...

Question 11

When a word has more than one meaning,selecting the meaning that makes the most sense can only be accomplished by taking into account the context within which the word is used.This concept is known as ________.

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The answer of When a word has more than one...

Question 12

Because the term-document matrix is often very large and rather sparse,an important optimization step is to reduce the ________ of the matrix.

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The answer of Because the term-document matrix is often very...

Question 13

A ________ Web site contains links that send traffic directly to your Web site.

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The answer of A ________ Web site contains links that...

Question 14

Web pages contain both unstructured information and ________,which are connections to other Web pages.

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The answer of Web pages contain both unstructured information and...

Question 15

________ is mostly driven by sentiment analysis and is a key element of customer experience management initiatives,where the goal is to create an intimate relationship with the customer.

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The answer of ________ is mostly driven by sentiment analysis...

Question 16

________ statistics help you understand whether your specific marketing objective for a Web page is being achieved.

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The answer of ________ statistics help you understand whether your...

Question 17

When viewed as a binary feature,________ classification is the binary classification task of labeling an opinionated document as expressing either an overall positive or an overall negative opinion.

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The answer of When viewed as a binary feature,________ classification...

Question 18

At a very high level,the text mining process can be broken down into three consecutive tasks,the first of which is to establish the ________.

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The answer of At a very high level,the text mining...

Question 19

________ Web analytics refers to measurement and analysis of data relating to your company that takes place outside your Web site.

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The answer of ________ Web analytics refers to measurement and...

Question 20

________ is a segmentation metric for social networks that measures the strength of the bonds between actors in a social network.

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The answer of ________ is a segmentation metric for social...

Quiz 5: Text,web,and Social Analytics