You can use the concept of "AIDA" in your cover letters to sell yourself to an employer.

Name: You can use the concept of "AIDA" in your cover letters to sell yourself to an employer.
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Question

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Business communicators who compose persuasive messages about products and services often use AIDA - Attention, Interest, Desire, and Action - to increase sales. You can use AIDA in your cover letters as well to sell yourself to an employer.

You Can Use the Concept of "AIDA" in Your Cover