Lionel finds that every time he goes to select athletic shoes,he always buys the same brand.In fact,he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices.Lionel's purchase decision process has become one of less and less effort.Lionel's decision process is an example of ________.

Question

Quizplus · Accepted Answer

Lionel's behavior of repeatedly buying the same brand of athletic shoes without considering other options indicates that he is experiencing inertia. This means that he is sticking with his previous decision out of habit rather than actively selecting the best option available.

Lionel Finds That Every Time He Goes to Select Athletic