Others present in a consumer's physical and social environment when purchases are made are called ________.

Question

Quizplus · Accepted Answer

Co-consumers are individuals who are present in the physical and social environment of the consumer when purchases are made. They may influence the consumer's decision-making process through their actions, opinions, or presence. Bystanders, purchase competitors, and challengers do not accurately describe this concept.

Others Present in a Consumer's Physical and Social Environment When