An elaborate product display in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

Question

Quizplus · Accepted Answer

POP stimuli (point-of-purchase stimuli) are marketing materials or displays located in a retail environment, such as an elaborate product display or samples of a new product being handed out. Pretailing, retail theming, and shopping orientations are not directly related to these specific examples.

An Elaborate Product Display in a Grocery Aisle and an Employee