When shopping with others,some people are more likely to choose risky alternatives than they would if shopping alone.This behaviour occurs due to the risky shift effect.

Question

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The risky shift effect refers to the phenomenon where people in group settings tend to make riskier decisions than they would if making the decision individually. Therefore, when shopping with others, some people are more likely to choose risky alternatives than if shopping alone.

When Shopping with Others,some People Are More Likely to Choose